![]() Considering the game’s been around since 2006, many artists will have grown up on Roblox themselves. Collectables and achievements are nothing new in video games – or, as we’ve seen with NFTs in the last year, real life for that matter. The artists are also as involved with the creative process as they’d like to be. But while it’s Dad Law to roll your eyes and act like your wallet is welded shut in these scenarios, Spotify made clear that in-game merch proceeds go directly to the artist. As someone who spent money on multiple skins for the various Avengers in a game I don’t even like, I have no commentary on this. In-game, Spotify will host mini-quests, virtual meet-and-greets, and other interactive experiences with artists, including, obviously, selling MERCH! Yes, what kid hasn’t begged for some extra virtual dollars to spend on a virtual t-shirt for their virtual person. That’s all pretty familiar territory to online gamers, but the hook is how Spotify will use this space to host unique moments between artists and fans. ![]() The tokens you collect can be exchanged for in-game content, such as emotes and cosmetic changes to your avatar. The basic gameplay of Spotify Island is to parkour your way around a digital island paradise, collecting heart-shaped tokens, finding hidden easter eggs, and interacting with other players at beat-making stations. The game allows players to engage with user-generated content, mainly in the form of mini-games players can create and share. Look, Spotify, you know me, you know how many times a week I listen to Bruce Springsteen’s Darkness on the Edge of Town what kind of coffee did you expect me to order?Īnyway, the Roblox thing. When I arrived, there was a full coffee bar in the lobby, complete with a barista who was very unimpressed by my order of regular black coffee. Sidenote: I have to say, the Spotify office is pretty rad. From their slicked-back hair to their fully visible calf-high socks, the pair looks ready to take on the world. In the final frame, Dylan and Dan stand proudly side by side. He passes the torch along with his wire-framed glasses to Dylan, and as father and son face each other in matching outfits, the transformation is complete. As he tucks his shirt into his cargo shorts and tightens his New Balances, Dylan’s eyes fill with the intensity of a dad attempting to mow the lawn before it starts to rain.ĭan watches his son with pride. With his dad standing behind him and guiding his every motion, Dylan dresses himself carefully and proudly. ![]() With the cautious excitement of Indiana Jones stumbling upon the golden idol, Dylan approaches the coveted Dad Uniform. ![]() The video opens with on-screen text that reads, “When you finally reach the age to start dressing like a Dad.” As Dylan steps into his room, his eyes widen and his bag drops to the ground. ![]()
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